LinkedIn Post Formula: Winning Formula: Hook, Inform, Engage

Modified on Wed, 19 Jun at 3:35 PM

Crafting a winning LinkedIn post is all about grabbing attention, delivering value, and sparking conversation. Here's a simple formula to follow:

1. Hook (First Few Lines):

Start with a Bang: Open with a catchy question, a surprising statistic, or a relevant industry trend.
Spark Curiosity: Make people want to read more by teasing the key point of your post.

Example: "Did you know that 72% of decision-makers say strong content influences their buying decisions? Here are 3 easy tips to create content that converts!"

2. Inform (Body of the Post):

Offer Value: Provide actionable insights, helpful tips, or interesting industry news.
Keep it Concise: Aim for under 300 words and use bullet points, numbered lists, or bold text for easy readability.
Show, Don't Tell: Use high-quality visuals, infographics, or short videos to illustrate your points.

Example: "Tip 1: Focus on Your Audience's Needs. People don't care about your features, they care about how your product or service solves their problems."

3. Engage (Call to Action):

Ask a Question: Encourage discussion by posing a thought-provoking question related to your post.
Offer Further Resources: Include links to relevant articles, landing pages, or your website for those who want to learn more.
Respond Promptly: Engage with comments and replies to show you care about your audience's interaction.

Example: "What are your biggest challenges when it comes to content creation? Share your thoughts in the comments below!"

Bonus Tip:

End with Relevant Hashtags (3-5): Include a few targeted hashtags to help people discover your post when they search for those topics.

Here are 3 high-reaction LinkedIn posts based on the winning format:

1. Problem-Solution & Visual (Customer Service):

Hook: "Dealing with angry customers can be tough! But fear not, customer service superheroes! Here's a handy flowchart to help you navigate any situation and calm even the grumpiest client." (Include an eye-catching flowchart image here)

Inform:

Briefly explain different scenarios customer service representatives might encounter (e.g., product issues, billing problems, etc.)
Use arrows and text boxes in the flowchart to illustrate the most effective communication strategies for each situation.

Engage: "What are your best tips for de-escalating a tense customer interaction? Share your wisdom in the comments!" #customerservice #communication #careerdevelopment

2. Industry Humor & Storytelling (Accounting):

Hook: "Just another day in the life of an accountant! Receives a spreadsheet with 10,000 lines of data and a note that says 'Please find the error.' Can anyone relate?" (Include a funny meme or GIF related to accounting)

Inform:

Share a lighthearted anecdote about a funny (but relatable) situation you've encountered as an accountant.
Keep the tone positive and humorous, but subtly showcase your expertise in handling complex tasks.

Engage: "What's the most ridiculous accounting request you've ever received? Let's share some laughs in the comments!" #accountinglife #accountinghumor #officelife

3. Industry Trend & Collaboration (Graphic Design):

Hook: "Attention all graphic designers! Have you seen the rise of [mention a specific design trend]? What are your thoughts on its impact on the industry? "

Inform:

Briefly discuss a current trend in graphic design and its potential influence on the field.
Encourage further discussion by posing open-ended questions.

Engage: "Let's collaborate! Share your design work that incorporates this trend using the hashtag #designtrend. I'll be featuring some of my favorites next week!" #graphicdesign #designinspiration #creativity